Secondo Giorno

Semplificare, personalizzare e fidelizzare la CX con omnicanalità e marketing digitale Experience Stage

14:15

Innovazione, Invenzione e Progesso non riguarda solo la tecnologia, ma serve individuare esigenze di mercato per rintracciare le tendenze emergenti:

  • Come semplificare il business model in un unico modello world-wide?
  • Migliorare la redditività e massimizzare i profitti grazie al digitale, come il canale on-line può permettere uno sviluppo di una nuova rete commerciale?


Conduce l'intervista:

15:45

4 case studies showing how offline data is the secret for successful online marketing campaigns and how it can overcome the limitations of location targeting options currently available in online advertising:
Case #1) Occupy key areas: We illustrate how to identify and “digitally occupy” key geographic areas for your business to increase brand awareness and capture users in the true highly relevant micro-moments of their journey.
Case #2) Microtargeting based on third party data: We will delve into demographic targeting and will show how to target users by income also in those countries where income targeting is not available.
Case #3) Hyper local weather advertising: We will illustrate how advanced hyper local weather prediction technology can boost ads performance on specific geographies.
Case #4) Bid according to local traffic: We will share how to target users depending on how busy shops are.