Primo giorno

Disrupt yourself or be Disrupted? Come il Retail si sta reinventando Sessione Plenaria di apertura - Strategy Stage


"Non sempre cambiare equivale a migliorare, ma per migliorare bisogna cambiare" (Winston Churchill)


Richard Branson said: “Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there.”

Markets now move at the speed of technology and adaptation requires innovations to both products and the business model: discover successful retailers at innovation and disrupting their markets!


  • Cut the noise and find a niche strategy
  • Prosper in an omnichannel, connected, digital age
  • Be nimble and flexible to grow profitability

Westfield Milano will be Italy's most innovative destination for shopping, dining and entertainment, where technology and digital services will play a key role in creating the best customer experience. Levi's needed to challenge themselves and the teams with new frontiers, new geographies: in one word, diversity is the key. StockX is one of the fastest-growing companies on the planet and is revolutionizing the way millions of buyers and sellers connect each day.



  • Confimprese: uno sguardo ai trend del 2020 e ai modelli di governance vincenti nel retail italiano
  • Il caso Starbucks: una filosofia di qualità senza compromessi e tutto è in funzione di quello che il cliente vuole

Il Retail 2025: la visione dei Leader e degli innovatori Strategy Stage


10 anni fa era l’outlet, poi le riqualificazioni urbane: cosa ci si aspetta nei prossimi cinque anni?

  • GDO: quali investimenti per lo sviluppo della rete vendita?
  • Shopping Mall: quali strategie di espansione per le strutture di nuova generazione? Quali opportunità commerciali per l’Italia dei centri commerciali?

Transforming ideas into action: Good personalisation brings higher customer retention! Sessione Plenaria di chiusura


How retailers outside Italy create stronger relationships with their customers. Explore the endless opportunities within the customer journey to identify new touchpoints and find the right channels, using customer centred strategies.

  • How to Leverage Rapid Membership Growth to Drive Engagement, Personalization and Drive Your Brands Customer Strategy

Learn from the best international case studies to redesign your customer experience!

*A Pecha Kucha presentation: 20 images of 20 seconds each in 8 minutes with a well-developed narrative to create a seamless, memorable and meaningful stories.


Secondo Giorno

Vita da Social, Vita da Influencer: una necessità o una scelta? Sessione plenaria di chiusura - Strategy Stage